The Story Behind the Iconic Corvette Logo

One of the most recognizable logos on a vehicle is the Chevy Corvette. Though this car and the logo have both undergone many changes through the years, they’ve also stayed much the same. The logo has been updated with each generation of Corvette. This car is a testament to hardship, American pride, and changes in our country, as well as the vehicle itself.  Spencer auto sales dealership Valley Chevy offers both new and used Corvettes so that you can visit and see the different logos for yourself. Maybe you’ll even leave with a new car.

In the Beginning

Way back in 1953, Robert Bartholomew designed the original Corvette logo. This was two crossed flags: the American flag and a finish-line flag with “Chevrolet” arched across the top and “Corvette” across the bottom. Unfortunately, just before its debut, this logo was pulled because of laws concerning using the American flag in advertising. The replacement for the American flag on the logo design was a red flag with the fleur-de-lis on it. This logo was used from 1953 until 1962.

Iconic Corvette Logo

Second Generation

The second logo used for Corvette was a streamlined upgrade. The white background was dropped and the label was also removed. The flags were enlarged and flowed outside of the circle boundary.  This logo stood for Corvette from the end of 1962 through 1968.

Third Generation

The new emblem for the Mako Shark Corvette was bold and no longer featured a circle border or any words. The two crossed and molded flags matched the much bolder stance of the new model.  This logo was in place until 1984 when the next generation Corvette was introduced.

Fourth Generation

From 1983 through 1996, the Corvette logo reintroduced the circle and created a much more modern version of the flags without waving or flag poles. The fleur-de-lis was also removed and the checkered flag was placed on the right side with the Chevy bowtie on a red background on the other.

Fifth Generation

The 5th generation logo ran from 1997 through 2004 and featured a return of the fleur-de-lis with the bowtie on the same red background beside the checkered flag and inside a glossy black circle with black flag poles. This is a sleek logo that represents a very interesting grouping of Corvettes.

Sixth Generation

From 2005 to 2013 a streamlined version without the circle or flag poles emerged. This logo still featured the bowtie and fleur-de-lis across from the checkered flag.

Seventh Generation

The newest generation of Corvette began in 2013, and who knows when it will end? The logo features the flags stretched and meeting in the middle to create a V-shape with a bold silver outline.

As this amazing car has evolved over the years, along with its logo, so have our country and the process of designing and making cars. The detail evidenced in the various logos is just a small sampling of the dedication to small things that Corvette designers pride themselves on.

Valley Chevy is the place to check out the latest and greatest of Corvette offerings. Visit today and test drive the Corvette of your dreams. New or used, we can help you drive away in your piece of American history!

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