The Chevy brand has been around for years, creating fans who appreciate the great designs at affordable prices that have made them a standard in American automobiles. The brand ranks in the top ten brands for the highest percentage of repeat buyers, meaning that a big chunk of the buyers that come to Valley Chevy in Spencer to buy a new or used Chevrolet have already owned and driven a Chevy.
For many, it’s the dependability that they have grown to love, but there is also a fun side to the brand that is an attraction for young drivers looking for the ideal way to complement their active lifestyle.
Surfer Meets Chevy
During the November 2016 SEMA Show, Chevrolet and Hurley introduced the Colorado Z71 Hurley concept as the ideal collaboration between functionality and fun for surfers. Chevrolet and Hurley, the surfing performance and innovation brand, set out to create a practical way for surfers to get their gear where they needed to go without sacrificing style.
Sometimes getting to the best waves requires surfers to go to remote locations that ordinary vehicles just can’t tackle. Not only does the Colorado Z71 provide transport through sand and water, it operates as a mobile command center that was designed with the surfer’s needs in mind. Some of the features that make this the ultimate surf wagon are:
- Custom Roof-Mounted Surfboard Rack
- Water-Resistant Neoprene Seat Covers
- Storage Systems
- Thule Cargo Rack (for drying wetsuits)
- 4G LTE Wi-Fi
- Seafoam Green Exterior
Front-Fender Air Snorkel (for wading through water)
- Off-Road Tires—to get surfers to the beach where they can catch some gnarly waves!
In the past, wagons and vans were the vehicles of choice for surfers since they offered more interior space for toting the gear they had to have to pursue their favorite activity. The concept of the Colorado Z71 is even better since it offers surfers the custom features that were designed with them in mind.
Beyond the Beach
Public response to the Hurley Concept will likely determine whether the Colorado Z71 will show up at Spencer Chevrolet dealers in the future, but, if it does, it is likely to be of interest to a broader market than just those who live to surf. The fact that the truck is designed to go anywhere and has the capacity to handle a variety of gear will make it a good choice for adventurers of all kinds.
In addition to the surf-specific features, the truck is also fitted with a 3.6-ltr V6 engine, eight-speed automatic transmission, and a Chevrolet Performance exhaust system. Add to that an Active Fuel Management system, direct injection, and continuously variable valve timing, for a high performing vehicle that will take you where the action is at without using too much fuel.
The Hurley Concept proves that while the Chevrolet pickup can always be counted on for performance and durability, it can also bring a lot of fun to your outdoor adventures.