The Chicago Auto Show saw a lot of exciting announcements, but none have us quite as pumped as Chevrolet’s Redline special editions. During the course of the show, General Motors announced that nine of its vehicles would be receiving the Redline trim, a special design edition that should have car lovers and fans of good design in general excited. Want to learn more? Here’s our Spencer Chevrolet team’s take on the newly announced Redline special editions.
“Redline” is the largest cross-brand special edition that Chevy has ever released, and it will encompass nine different vehicles from the General Motors line. These special edition Redline vehicles will feature black wheels with red hash marks and blacked-out nameplates, along with special grilles and a prominent Chevy logo.
Chevy has announced that the first model to get the Redline treatment will be The Silverado. Future Redline models will include the Malibu LT, Traverse Premier, the Silverado Double Cab LTz7, Cruz LT (sedan and hatchback), Camaro, Trax, Equinox, and Colorado. While exact release dates and pricing have not been revealed, Chevy has said that all the Redline special edition models should be available by the end of the year.
2015 SEMA Las Vegas
Chevy fans with good memories might recognize that this isn’t the first time the Redline design has been announced. The company first revealed the Redline design for several models at the 2015 SEMA show in Las Vegas. Based on the popular reaction to these early conceptual models, Chevy decided to bring the Redline design out of the gallery and onto dealership lots.
According to Chevrolet’s U.S. vice president, Brian Sweeny, “Redline is another example of Chevrolet bringing SEMA concepts to showrooms.” Sweeny continued by saying, “The SEMA show has proven to be a great way to identify customization trends in the industry and quickly apply those trends to our most popular Chevrolet models.”
As the name implies, the SEMA show is hosted by SEMA or the Specialty Equipment Market Association. The SEMA show brings together car companies, retailers, media companies, specialty equipment distributors, and other companies so they can share market research, educate each other on their respective products and processes, and coordinate future activities in response to the trends that they see on display at the show.
SEMA was founded in 1963, and it originally stood for Speed Equipment Manufacturing Association.
The Future of Redline?
Since the Redline special edition is only at the beginning of its life cycle, we don’t know much about its future prospects or the chance of the design being expanded to include other models. What we can say, however, is that the Redline design represents an exciting new trend for Chevy that we hope continues for a long time.
Want to get your hands on a Redline Chevy? Be sure to contact Community Chevrolet of Spencer (Valley Chevy) at 812-829-4843 for more information as it becomes available. We look forward to hearing from you!