Why the Chevrolet Brand Is So Iconic

Since 1911, Chevrolet has been a household name in America. Modern car dealers like Valley Chevy make it a point to uphold the iconic name and offer the service that consumers have come to expect. Besides being one of the oldest car manufacturers in the U.S., what makes Chevrolet so iconic? Spirit, style, and dependability are just a few of the traits of Chevrolet cars that have led to such reverence for generations of drivers.

The Introduction of Luxury for Everyone

In the early 1900s, style and luxury were unheard of for basic family cars. If anyone wanted style in a car, then it was a one-time custom built job. Louis Chevrolet believed in a car that offered luxury and style at an affordable price, which would eventually take over the success of the utilitarian Model T by Ford.

Initially his design, the Classic Six did not show a profit. However, within a few years, Chevy was the number-one selling car in the country. The now-famous bowtie logo was introduced in 1914 on the Royal Mail roadster. This jaunty roadster was the beginning of affordable vehicles that featured a stock windshield and speedometers as well as an actual top.

Chevrolet brand

The Mystery Behind the Bowtie

While many have touted the great cars that Chevrolet has introduced as the reason the company is so iconic, there are also other aspects of the company and logo that make them a part of the fabric of our country. There are several opinions of where the bowtie emblem came from. The long-accepted story states that company co-founder William C. Durant was inspired by the wallpaper in a hotel in Paris.

Another version, published in Durant’s daughter’s book “My Father,” claims that Durant simply doodled designs while he was at the dinner table and came up with the Chevy logo “between the soup and the fried chicken one night.”  Still others feel the logo was inspired by a newspaper ad, and possibly even the Swiss flag. Whatever the origin, the bowtie logo is recognized around the world and, while the design has undergone many changes over the years, the essential shape has remained the same.

Continuity Across the Decades

Since 1935 the Chevy Suburban has been a staple of the car company. This one model has been a beefed-up station wagon, a work vehicle and the cooler version of a minivan for soccer moms to haul their brood around.  The Corvette was introduced in 1953 and became one of the most recognizable American cars ever. Hot on the heels of the Corvette came the American muscle icon Camaro, which has evolved again and again into what is still one of the best-selling U.S.-made sports cars on the market.

1936 Chevrolet Suburban Carryall

No matter what aspect you look at, it is easy to see that Chevrolet has earned its place as an iconic American automaker. Whether you’ve been a fan for decades or are just getting to know the brand, visit Valley Chevy today to see what modern offerings Chevrolet has to meet your driving needs.

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Why the Chevrolet Brand Is So Iconic